.. In the logic of the Net there is a shift from nouns to verbs. Economists now reckon that commercial products are best treated as though they were services. It’s not what you sell a customer, its what you do for them. It’s not what something is, it’s what it is connected to, what it does. Flows become more important than resources. Behavior counts.
Kevin Kelly,founder of WIRED.. in his book Out of Control : The new biology of machines..